Where my story meets the brand
I’m a 20-year-old student at ENCG Settat, and I’m building Appointed with discipline, ambition, and zero tolerance for compromise.
After spending two years on a startup that failed, I learned one thing clearly: failure doesn’t lower standards—it raises them.
The idea came in a mall, watching two ambitious women ready to buy, yet frustrated because nothing met their expectations in quality and price. That’s when I realized the real problem: people who demand more are still being forced to settle.
So I chose not to.
Appointed is about clothing that reflects identity and ambition—structured, intentional, elevated. Pieces designed to create confidence, presence, and clarity the moment you step into a room.
I’m not waiting to finish my studies to lead.
This is the standard I believe in—and Appointed is how I bring it to life.
Where my story meets the brand
I’m a 20-year-old student at ENCG Settat, and I’m building Appointed with discipline, ambition, and zero tolerance for compromise.
After spending two years on a startup that failed, I learned one thing clearly: failure doesn’t lower standards—it raises them.
The idea came in a mall, watching two ambitious women ready to buy, yet frustrated because nothing met their expectations in quality and price. That’s when I realized the real problem: people who demand more are still being forced to settle.
So I chose not to.
Appointed is about clothing that reflects identity and ambition—structured, intentional, elevated. Pieces designed to create confidence, presence, and clarity the moment you step into a room.
I’m not waiting to finish my studies to lead.
This is the standard I believe in—and Appointed is how I bring it to life.
Where my story meets the brand
I’m a 20-year-old student at ENCG Settat building Appointed with discipline and ambition, no compromise.
After two years on a failed startup, I learned that failure doesn’t break standards, it sharpens them. The idea became clear watching ambitious women ready to buy, yet forced to settle for less than they deserve.
So I decided to raise the standard.
Appointed creates structured, intentional clothing designed for confidence, presence, and clarity.
I’m not waiting to graduate to lead. This is the vision I stand for.
Our mission is to To redefine professional elegance by delivering impeccably tailored pieces that set a higher standard for women who lead.
Our mission is to To redefine professional elegance by delivering impeccably tailored pieces that set a higher standard for women who lead.
Our
Values
Our Philisophy
Clothing is a tool of presence — it should strengthen identity, not distract from it.
We design with discipline: precise cuts, enduring materials, and purposeful details that support a life of ambition and clarity.
Every piece is built to elevate your decisions, your pace, and the standard you set for yourself.
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